It’s not always trying to search for the most popular search terms and expecting you to be able to compete with the big fish behind the gate.
It is about educating your audience and trying to provide the content, information and general services they want/need.
With that in mind, here are eight SEO tips that are now as effective as ever in 2022.
- List people first and search engines second
As mentioned, the Google algorithm is deteriorating day by day, and with constant human intervention, it remains better in line with our thinking. As such, there is no clever trick or magic formula that would slow down the search engine, so don’t try. Write to people first and then to search engines. Ultimately, your priority should always be to give your audience what they are looking for, and this can only be achieved by writing compelling and fundamentally naturalistic content. Anyone can find the keyword in the shoe, and the padding is much clearer, so customize it where it makes sense and let the keywords run to maximize your familiar and important content.
- Use straightforward keywords in all the right places
While motivation must come first for people, second for search engines, the cornerstone of the whole process is keywords. Not only do they get the core of what visitors and Google search for, thanks to the separation of common search terms, but SEO also generates 1000% more traffic than organic social media, which even dominates half of all online traffic. So if keywords are at the heart of SEO, they should also be at the heart of everything you do.
Again, however, it’s not just about shaking them left, right and in the middle. It all starts with keyword research. Use SEO tools like Google Ads, Ahrefs, and even simple on-site search bars to determine the broad purpose of your search and the keywords “seed.” Then dive deeper to find more long-ending variations, study your competitors to find gaps in your keywords, and be sure to include them in your metadata, such as anchor text for your links. Lastly, be sure not to use keywords. Adjust it naturally so that it does not affect the readability of your copy.
- User Experience Focus (UX)
There’s nothing worse than navigating a site you barely use. In fact, after more than a few seconds of frustration, most people won’t mind, and Google will also have trouble making the most of it. Things like dead links, buggy pages, and confusing page structures can affect what people take from your site.
User experience SEO strategy 2021
Not only do users appreciate the good experience and fast navigation, but this goodness also helps Google crawlers scan your content and determine your SERP rating. Use headers and short, easy-to-read paragraphs, clean up subfolders and optimize for mobile. All of these things can help reduce bounce rates, improve your rankings, and generate better conversions overall.
Speaking of experiences, are you ready to update your experience with Google?
- Focus on creating relevant links
As already mentioned, another important aspect of building a website’s domain / authority reputation is linkbuilding. We’ve already touched on why outbound / external links are important: not only will you improve the information you provide, but you’ll get repeated backlinks through reach and so on. In addition, links are an important factor in evaluation. Robots / crawlers discover content by following links to subsequent pages and deciding how relevant it is to a search query. This is also for internal linking, so don’t be afraid to link to other useful sites on your site if necessary and natural. 51% of marketers will experience the impact after one to three months of implementing a linkbuilding strategy.
- Format the content for the selected snippets
Selected excerpts rule the SERP these days. You may know them, even if you have never heard of the term before. These are the highlighted answer fields that appear at the top of the page for most search queries. If you were able to view the snippet, you did the right thing.
There are several layout and style options you can do to increase your chances of getting the recommended snippet: bullets, number lists, infographics, and instant queries based on queries, to name a few. . Although there is data to show that snippets do not always lead to direct clicks because the search query matches Google’s preview, more than 19% of SERPs have seen snippets and accounts. They are great for raising brand awareness and making your name visible. So the handles are still coming.
- Remove anything that could slow down your site
Again, it’s not exaggerated how easy it is to fix technical things so that your website and specific content can speak for themselves. Whether you are writing informative blogs, selling a product/service, or just pointing one in the right direction, your site needs to be fast, accessible, and easy to use. Nowadays, people expect immediate information and immediate results. If your site takes longer to load, it will simply continue.
There are several ways you can improve the speed of your site and the overall smoothness of your user interface: remove old/obsolete plugins, clean up your code, optimize and compress images so that your subfolders are streamed, and meaningful, and use the tool. like Google Page Speed Insights or GTmetrix for further tracking in the future.
- Pay attention to Google algorithm updates
We’ve been talking about this for some time, but Google is getting smarter and more intuitive every day. Basic algorithm updates and improvements are often and often unexpected, and sites benefit from or are penalized for following the latest update.
Killer SEO Strategy 2021 basic algorithm update
Ratings and penalties are determined by a number of factors: availability, speed, excessive advertising or spam content, and so on. While not always unavoidable, there are a few simple steps you can take to stay within range. Subscribe to industry sites and forums first to keep track of new/upcoming updates. The Google Search Console community gets off to a great start – and make sure you monitor your traffic closely with services like Google Analytics and SEMrush to see where updates can occur so you can adjust accordingly.
- Improve existing content and add missing subtopics
Finally, you need to remember that there is no real end line when it comes to your SEO strategy. Constant updates and competition with the competition means there’s still something to work on, not to mention that you can still improve what you already have. If you haven’t used SEO properly, going back and updating your content with keywords, backlinks and greater readability is a great way to start. You can still make sure that sites that work better continue to grow traffic or build on this pattern by updating them regularly.
Going back to your keyword research, this is a good opportunity to use these phrases and competitiveness analysis as the basis for a long-term content plan. Each keyword needs to be exchanged for many more, and with it comes a lot of content ideas. Instead of writing, say, an article on a specific topic, make a ‘cut stone’ article from which many more specific things are born. Accurate content control can be performed using tools such as SEMrush and Yoast; Adding and updating old content can double your traffic – just try to keep it as timeless as possible and make sure you use this internal and external link we mentioned