The Importance of SEO

According to Safari Digital, about 61% of marketers believe that SEO is the key to online success, so modern companies spend an average of 41% of their budget on marketing. In short, taking the time to outline an appropriate SEO strategy can affect not only your online traffic but also your business as a whole.


Given the state of today’s world, Internet usage is as high as ever. COVID-19 forces us to do more shopping online, stream more movies and TV than usual, and attend enough Zoom meetings for life. SEO is important for many organizations in 2020 and we expect 2021 to be the same. So as the new year approaches, how do you create an SEO strategy that will work with the times? Now let’s start with the basics.


The basis of an effective SEO strategy

SEO is a basic practice of applying certain principles of qualitative content and technical progress to improve your online traffic and rankings in SERPs (search engine results pages). The number also plays a big role. Writing more content, using more links, and using a wider range of keywords is a great way to get higher over time – it’s called “scaling” and it’s their appearance. So there are a few things we focus on. Before we get into our own, let’s imagine the most important tools you will use to start building your SEO strategy for 2021:

Keywords are phrases commonly searched by Google, Bing, etc., and are an important part of determining your site’s ranking. Use the right number of keywords in the right places and over time you will see your site rise in the rankings. Keywords SEO strategy 2021
Keywords that can be checked by a car dealer (using our free keyword suggestion tool).
The keyword strategy has changed drastically over the years, in the past it was more than possible, but many sites became spam and the site is eventually penalized by Google’s algorithms. Nowadays, you have to do research, use a much wider range of different keywords and, of course, fit into it.


Based on keyword research, metadata is not only so important, but it can be the most direct way to attract someone to your site because it’s one of the first things you should look for. for Google and potential visitors. Google uses familiar “crawlers” (imagine its little robotic spiders) to scan web pages and gather the information that matches search queries, so ranking: most relevant above.
When crawling pages after the URL is first indexed, metadata is one of the following items in their checklist. It includes meta titles and meta descriptions – the title of the page and a short line of preview you’ll see when you’re searching for something on Google – as well as alt tags for things like an image (almost like a middle name if Google has trouble reading the first one). You can think of metadata almost as a showcase.


Link building
While we’re working on the more technical side of things, another important factor in SEO performance is getting backlinks. This is when another site links to you in an article or blog post. This will not only help you gain a well-known domain authority but will also directly increase the chances that people will click on your site when it appears in other trusted domains. You can get organic links by simply writing compelling content: the better your job and the more consistent the goal of finding someone, the more likely others in your sector will mention your site. This general process is known as link building, and although you can reach other sites for selling links – quid pro quo – there are many other activities that can help speed up this process: Guest blogging. Testimonials. Answer questions on sites like Quora. Create shared content like videos and infographics. Take advantage of industry contacts and social sharing (eg LinkedIn).


SEO metrics
You can’t do effective SEO unless you know what “effective” means! In order to measure, analyze and improve your SEO strategy, you must have a deep knowledge of SEO metrics.
Why is organic traffic and SEO important? If you are looking for long-term and cost-effectiveness when it comes to your digital marketing, organic search strategies based on SEO are unbeatable. Not only is SEO cheaper than paid advertising, but the effects are longer lasting. While PPC campaigns need to be updated and bid prices fluctuate, SEO tracking tools use organic data to gather keyword lists and throw more ideas into the depths of deeper excavations.