Google PageRank (Google PR) is one of the methods Google uses to determine a page’s relevance or importance.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
A good conversion marketing strategy includes tactics to make the most of the existing traffic on a website by optimizing its key elements to uplift conversions.
Web performance optimization is the practice of improving website performance by various methods — faster websites are said to be higher-performing.
Google Search Console is a free service from Google that allows you to submit your website and its sitemap to Google for indexing.
Creating a Google Business profile for your business can give it a quick SEO win by helping it appear in relevant geographic search results
Google has been using site speed as a ranking signal since 2010 — so it’s important to ensure that your site is loading as fast as possible.
Backlinks are links from other sites to your site, and in a very simple sense Google counts them as ‘votes’ for your content.
Who would you rather do business with: someone you’ve never heard of, or someone who has helped you out before and answered a bunch of your questions?
Most of us would prefer the latter. SEO marketing helps you get your content in front of potential customers when they’re searching for answers. The more useful you can be, the more likely someone is to think of you and reach out when they’re ready to buy.
You can also gain brand awareness and trust simply by showing up in search results – even if people don’t click through to your website. In psychology, this is called the familiarity principle. Essentially, people tend to prefer things that they have seen or heard of before.
So simply being seen in search results or (even better) getting your content displayed in a featured snippet can get your name in front of prospective customers and start building a positive impression.